El Cartel,
A movie based off a journalist traveling to Mexico to cover a story of Mexico’s biggest drug lord. He gets caught up in a world of deception.

Duration : 0:1:59

Technorati Tags: Bar, beautiful, bed, boats, border, Casual, cocaine, dogs, drinking, drugs, film, Guns, hot, journalist;, Kidnapped, lake, Latina, Man, Mexico, movie, music, Patrol, police, Scarface, sex, Sinnister, spanish, Speeding, Trafficking, water, White, women

A recent article published by HealthDay News (http://www.businessweek.com/lifestyle/content/healthday/637694.html) reports that many Spanish-speaking people in the United States receive prescription instructions from the pharmacy so poorly translated that the medications are potentially hazardous to their health Some examples quoted mention catastrophic mistakes like the word “once” , which means “eleven” in Spanish used wrong. “You mean to say ‘once,’ as in ‘take once a day,’ and a Spanish-speaking person could interpret that to mean ‘eleven,’ Such a mistake could result in an overdose, and computer translators are not catching those nuances.
Poor translations specifically cited in the study included:
•”Take 1.2 aldia give dropperfuls with juice eleven to day.”
•”Taking 0.6 mL 2 times to the day by the little with juice.”
•”Apply to affected area twice to the indicated day like.”
Even a perfectly bilingual patient is confused when reading this! So, while we commend healthcare companies for wanting to provide information in language, please take the time, due-diligence and proper time to assess and evaluate your process, partners and linguistic skill set before jumping into a cheap and convenient language solution.
Need a transcreation, hire an expert and do your homework to prevent costly consequences in the long-run. Ultimate, it turns into a winning proposition for both provider and consumer.

For more cultural insights subscribe to www.HispanicAd.com. Need more personalized help or have questions? Contact Cultural Intelligence™ expert Lili Gil: Twitter @liligil or visit www.myculturalintelligence.com.

Duration : 0:2:32

Technorati Tags: drug labels, farmacias, health disparities, healthcare issues, hispanic, hispanic marketing, Latina, latino, latino health, lili gil, liliana gil, liligil, linguistic errors, lost in translation, minority health, prescriptions, spanish

Vocabulario/Vocabulary

Nunca- Never
Cuándo- When
Ahora- Now
Quién- Who
[El] Reflejo- [The] Reflection
[La] novia- [The] Girlfriend, Fianceé, Bride
[La] hija- [The] daughter

Verbos/Verbs

Poder- To be able to
~~~~~~~~~~
[Yo] puedo- I can
[Tu] puedes- You can [informal]
[El, Ella] {Usted} puede- He/she can, you can {formal}
[Nosotros, -as] podemos- We can
[Vosotros,-as] podeís- You all can [EUROPE ONLY]
[Ellos, Ellas] {Ustedes} pueden- They can, you all can {Formal}

Special Note: “Poder” is a stem-changing verb. That means special spelling changes occur in all forms except the “Nosotros” and “Vosotros” forms.

While this is NOT the European version I included the European conjugation “Vosotros”, so you could know it. Instead of “Vosotros” in Mexico and Latin America, the second person plural is used, which is “Ustedes”.

Duration : 0:1:58

Technorati Tags: disney, english, espanol, Latin, Latina, mexican, Mulan, Reflection, Reflejo, SarabiLioness, spanish, subtitles, translation, With